El Daher is a successful Lebanese businessman and the Chairman
& CEO of the Lebanese Broadcasting Corporation International, LBCI, Lebanon's number one television channel.
With his pioneering vision and innovation, Pierre El Daher introduced a new concept
of television in the Middle East; and helped build the Arab TV industry from its
fledgling beginnings almost 30 years ago to the large and growing sector it is today.
El Daher's vision
succeeded to bring both entertainment and information to viewers in Lebanon and
later in the Arab World.
Under this vision, the Lebanese Broadcasting Corporation was launched in 1985, setting
the standards for professionalism in the Lebanese TV industry. In 1992, he established
the Lebanese Broadcasting Corporation International, LBCI.
El Daher’s ambitions went beyond the Lebanese market, and in 1995
he established LBC SAT which soon rose to become a regional and international broadcasting
powerhouse, beaming its programming into homes across the MENA region, Europe, America
also launched in 2007 production house PAC ltd, and remained its Chairman and CEO